The Number 1 Thing to Consider for Success in Social Media Ads
Of course, advertisements are not the only way for your target audience to reach you for the first time. But we cannot ignore the fact that it is one of the most important ways. And if you rely on advertisements for consumers to discover your brand, it is extremely important that you do this in the most accurate and effective way.
Radio and television, print publications, influencer partnerships, videos, podcasts, live broadcasts, social media ads... There are so many channels you can show up, right?
Yes, in the century we've come, the media has reached the most diversity we've ever seen. As another development that marketers will like, we know that 49% of people are more likely to buy from a brand when they see that brand's ad online.
And here's another exciting piece of information: According to information obtained in 2020, 98% of consumers worldwide visit at least one social network every month.
"What's wrong with that?" Don't say that, this is an important indicator of how strong the presence of social media is today, even in the most remote corner of the world. In return, when we consider that global social media advertising expenditures have increased by 50% in just the last year, it becomes easier for us to realize the seriousness of the issue.
Social Media Ads and the Attention Race
Therefore, standing out in this competitive arena is key, as consumers' social media feeds are flooded with ads.
So, how can your brand, for which you spend your precious money to attract attention on social media, achieve this? Can it inspire people? What can be done to encourage clicking?
Regardless of where consumers discover a brand, the cornerstone of their buying journey is often social media.
Because that's where people go to find more information about the product or service they've discovered, and it's what they usually find there to convince them to make the purchase.
Research shows that consumers are more influenced by advertisements in social media than other platforms and web assets on the internet when it comes to discovering a new brand. And 28% of people say ads on social media are helpful for learning more about the products and services they've discovered.
What Are Consumers Looking for in Social Media Ads
Users who are exposed to a wide variety of ads throughout the day do not click on every ad they see. In order for them to click, the ads need to be interesting, relevant to their interests. At this point, personalization plays a key role.
The fact that should be considered when applying the subject of personalization in advertisements is that different generations have very different preferences.
For example, younger consumers are looking for more fun, more relevant to their identity, and more support for diversity in ads, while older consumers expect more practical information to be provided.
This is why we are in a time when the competition in social media advertising is more intense and disruptive than ever before. We need to be more attentive to attract the attention of consumers who browse various platforms throughout the day and avoid getting lost in the noise.
Of course, visual design is one of the most important elements in social media ads. After all, a good graphic design catches the user's attention at first glance. An eye-catching and eye-catching design has a higher chance of being remembered. Moreover, if users are interested in the image in the design, they will eventually have a tendency to share it.
That's why, in social media marketing, attractive graphic design and visuals make very positive contributions to your business image and brand awareness. Another reason why design is essential for effective advertising is its power in the way you communicate your message to potential customers.
Get One Step Ahead in Social Media Ads Design with a Life-Saving Tool
Konsey.dev is a great platform for you when you consider all these facts. Be sure that no platform you have ever known in terms of design has made your life this much easier.
Because producing great designs for social media ads is no longer a concern for you. You have the ability to connect your Facebook and Google ad accounts and share the designs you have prepared on Konsey.dev directly as your advertisement on those channels.
Can you imagine the advantage of designing all your ads in one place? You should get acquainted as soon as possible with this easy-to-use and digital marketer-friendly tool that strengthens your hand with its advanced features.
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